Artwork Help & Print Methods - Branded Merch

Printing Methods

Screen Printing

  • Tried and tested process using a stencil method.
  • Durable and hard wearing.
  • Ideal for large print areas such as sports bags, clothing and conference folders.


  • Using a machine and stitching process to build up logo or text.
  • Hardest wearing print method for textiles.
  • Recommended for fleece material & Polo Shirts.
  • Ideal for caps, shirts and towels.

Digital Print

  • Using the CMYK print process from print machines.
  • Delivers sharp images on low print runs.
  • Ideal for paper insert products of low quantity.
  • Cannot pantone match print

Transfer Printing 

  • Specially produced sticker in full colour.
  • Heat sealed on for permanent print on items such as mugs.
  • Can be used for just about any product.
  • Downside is can appear like a sticker


  • Engraving into material
  • Permanent and the most durable form of imprint on the market.
  • No colour will be present, just the underlying material.


  • Pressure and heat combined on material to leave impression.
  • Elegant finish for diaries, conference folders and notebooks.

Foil Blocking

 A blocking die is created using the logo required then a layer of foil is placed between the die and the product, heat and pressure is applied which allows the foil to adhere to the product.

  • This method of branding is commonly used on leather goods
  • Pantone colour matching is not available with this method.

Artwork stuff ……

Preferred File Formats:

When placing your order we prefer to receive vector file formats.

PDF (Adobe Acrobat)

  • Embed the fonts used or export as generic .eps

AI or EPS (Adobe Illustrator)

  • Convert text to outlines, embed any linked images

however, please note if you are struggling to supply artwork in these formats we can look into a redraw service we offer.

Please send over what you have and we can assist you.


Full Colour Artwork


Your file must be at least 300dpi or vector art. If your image is below 300dpi, please do not simply increase the resolution. This will result in a very blurry, pixelated image. Ideal full colour artwork will be 300dpi or higher at the size it will be printed.


The bleed area runs along the edges of your document. You will want to extend any background image or colour all the way to the edge, and slightly past it, to prevent any white borders from showing.

Web Images

When images are taken from a website, they are typically 72dpi. This resolution is not high enough for printing purposes. You may also run into copyright restrictions when using web images and therefore we do not recommend using these in your artwork. The only exception would be if the image was purchased from a stock photo website at a large resolution.

Raster vs Vector

Raster files are made up of pixels and are commonly called bitmaps.

Vector files use coordinates to create shapes with points and lines. This file type maintains high image quality at any size.


How to Convert Text to Outlines

If working in Illustrator or other graphic programs, you will want to convert your text to outlines prior to sending the file. This ensures that your font does not get substituted and we will be able to keep your artwork exactly as you submit it.

To do this, you will want to go up to the menus at the top of the Illustrator program. Click on “Type” and go down to “Creat Outlines”. You may also select the artwork and press Ctrl + Shift + O. Save and send us the file.


If you need any help on any of the above please just drop us an email and we can have the artwork checked for you.

Branded Merchandising Ltd (11102234) Central Chambers 227 London Road, Hadleigh, Benfleet, Essex, United Kingdom, SS7 2RF. VAT No: 284 0316 16